Samantha Gkonos

Samantha is a seasoned B2B SaaS demand generation leader with over a decade of experience building and scaling integrated GTM programs across high-growth technology companies. Her background spans early-stage scale-ups through enterprise organizations, where she has led global demand, ABM, and lifecycle marketing initiatives aligned to complex buying cycles and aggressive revenue targets. Across roles at companies like Tamr, iProov, Collibra, and Brandwatch, Samantha has consistently helped teams turn strategy into measurable pipeline and revenue impact.

Samantha specializes in demand generation and integrated campaign execution, bringing together strategy, channels, and operations to create repeatable growth engines. Her expertise includes full-funnel campaign design, ABM strategy and execution, inbound and lifecycle programs, pipeline acceleration, and customer expansion initiatives. She has deep hands-on experience across digital advertising, LinkedIn campaigns, email nurture, events, marketing automation, as well as the operational rigor required to support sales alignment, attribution, and ROI measurement. Samantha is particularly strong at building campaign frameworks, scaling programs globally, and optimizing performance across the entire buyer journey.