Samantha Gkonos

Demand Generation

Designs and executes multi-channel campaigns that drive pipeline

About

Marketing specialist with 12+ years of experience in demand generation and integrated campaigns in the B2B SaaS tech space.

Expertise

Articles by

Samantha Gkonos

B2B marketing on a budget: Lean GTM strategy for pipeline growth

Revenue Engine

December 2025

B2B marketing on a budget: Lean GTM strategy for pipeline growth

Discover how B2B tech marketing teams use a Lean GTM Strategy to hit pipeline goals with reduced budgets. Sharper narrative, smarter focus, and a system designed to drive consistent demand without overspending.

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